Example of new look point of sale roll out for YSL Beauty.

We developed with the team a brand new look for the YSL beauty brand. The aim of this project was to modernise the brand image and offer to our customer a new retail experience more luxury, rock and edgy.

This is an example of the roll out of those new architectural codes.

(Project followed by Julia Baltzinger)

Team: Clémence Pujade-Lauraine (International Retail Design & Merchandising Development Director), Julia Baltzinger, Quentin Blanchard.

Location: Corte Ingles Madrid Castellana.

Date: October 2015

A brand new olfactive gesture to discover the Vestiaire Des Parfums 5 fragrances.

Made of polished stainless steel with a ceramic inserted inside impragnate with fragrance.

DESIGN AND DEVELOPMENT OF A NEW PERMANENT DISPLAY FOR FRAGRANCE. 

THIS PERMANENT DISPLAY IS MADE WITH GLASS  AND STAINLESS STEEL. 

WE ALSO INTEGRATE A NEW OLFACTIVE GESTURE WITH THE OLFACTIVE KEYS. USING SCENTYS TECNHOLOGY. KIND OF CARTRIDGE THAT ARE INTEGRATED INTHE STAINLESS STEEL KEY.

A brand new range of luxury fragrances.

Le Vestiaire des Parfums at Galeries Lafayette Paris Haussmann.

First dedicated point of sale for the new premium range Le Vestiaire des Parfums Yves Saint Laurent.

Five luxury fragrances displayed in a high end space.

(Project followed with Hanane Sabbouri and Emilie Tranchant - France team)

Manufacturer: Chaudesaigues

Opening: December 2015